Asian World Film Festival 2022

2022
Branding, Campaign

The theme of the 8th annual Asian World Film Festival is "Power of Connectivity." Through the eyes and the creativity of each Asian director, the films lead us to a new era. With vivid life depiction, lively imagination, and emotional resonance. The films unite us through the universal language of art.

Inspiration

We put the meaning of "Power of Connectivity" in the shape of the infinite symbol and the number 8 formed by several three-dimensional moon shapes, combined with our color selection: Classic Blue, Very Peri and Daylily Orange. Classic Blue is the color of serenity and reliability. Instilling calm, confidence and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Very Peri is the color whose courageous presence encourages personal innovation and creativity. Daylily Orange is the color of joy and creativity. Through the blending of these three colors, it shows its own creative self, which is shown in the Key Visual in the 8th Asian World Film Festival.

Through the above, we hope that in this ever-shifting era, we can still show our confidence, communicate our ideas with creativity, inject new visions into our life, and welcome all kinds of possibilities.

CLIENT  ASIAN WORLD FILM FESTIVAL

DESIGN STUDIO   FIFTH ATRIUM

PRODUCER   KATHLEEN I-YING LEE

CREATIVE DIRECTOR   SANDRA YU SHAN YEN

DESIGNER   YU CHI FU

ASSISTANT DESIGNER   RICHARD URBINA

COPYWRITER   TEDDY BRADY & YOUNG-HAN KIM

Promo Video For Semboku City
Endling
TAITRA OOH CAMPAIGN
Asian World Film Festival 2024
Hauslane Production Campaign