Asian World Film Festival 2023

2023
Branding, Campaign

The Asian World Film Festival (AWFF) is proud to announce its new artwork for 2023, which reflects the Festival's theme for this year: Discovery.

The theme of the 8th annual Asian World Film Festival is "Power of Connectivity." Through the eyes and the creativity of each Asian director, the films lead us to a new era. With vivid life depiction, lively imagination, and emotional resonance. The films unite us through the universal language of art.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

Inspiration

The artwork is inspired by multi-award-winning, veteran actress Lisa Lu (The Last Emperor, Crazy Rich Asians) and we invite everyone to join Lisa on a journey to explore and discover the diverse realms of Asian Cinema. From the moment the curtains are drawn back during the Festival's opening ceremony, many different facets of Asian storytelling will be revealed, layer by layer, delving into the boundless possibilities and scope of exploration and discovery, pushing the boundaries of narration and our capacity to renew perceptions of Asian cinema through innovative techniques and cinematic style.

Inspiration

The artwork is inspired by multi-award-winning, veteran actress Lisa Lu (The Last Emperor, Crazy Rich Asians) and we invite everyone to join Lisa on a journey to explore and discover the diverse realms of Asian Cinema. From the moment the curtains are drawn back during the Festival's opening ceremony, many different facets of Asian storytelling will be revealed, layer by layer, delving into the boundless possibilities and scope of exploration and discovery, pushing the boundaries of narration and our capacity to renew perceptions of Asian cinema through innovative techniques and cinematic style.

Inspiration

The artwork is inspired by multi-award-winning, veteran actress Lisa Lu (The Last Emperor, Crazy Rich Asians) and we invite everyone to join Lisa on a journey to explore and discover the diverse realms of Asian Cinema. From the moment the curtains are drawn back during the Festival's opening ceremony, many different facets of Asian storytelling will be revealed, layer by layer, delving into the boundless possibilities and scope of exploration and discovery, pushing the boundaries of narration and our capacity to renew perceptions of Asian cinema through innovative techniques and cinematic style.

Inspiration

The artwork is inspired by multi-award-winning, veteran actress Lisa Lu (The Last Emperor, Crazy Rich Asians) and we invite everyone to join Lisa on a journey to explore and discover the diverse realms of Asian Cinema. From the moment the curtains are drawn back during the Festival's opening ceremony, many different facets of Asian storytelling will be revealed, layer by layer, delving into the boundless possibilities and scope of exploration and discovery, pushing the boundaries of narration and our capacity to renew perceptions of Asian cinema through innovative techniques and cinematic style.

Happy Thanksgiving 2022 Part I

Crafted with love, our reel shines a spotlight on the ties that bind us—friendship, family, and the wonderful community that YOU are a part of. At the core of this reel, there is a heartfelt thank you to our community for your unwavering support that fuels our creativity every day.

So, whatever your culinary tradition may be, gather 'round with your loved ones and relish the beautiful medley of traditions that weave us together.

Happy Thanksgiving 2022 Part II

Pizza or Pie? Every family has their own holiday traditions.
Tell us some of yours in the comments.

Happy Thanksgiving 2022 Part III

Happy Thanksgiving from your friends at Fifth Atrium! Get stuffed like a turkey, but don't forget to save room for pie.

Inspiration

The artwork is inspired by multi-award-winning, veteran actress Lisa Lu (The Last Emperor, Crazy Rich Asians) and we invite everyone to join Lisa on a journey to explore and discover the diverse realms of Asian Cinema. From the moment the curtains are drawn back during the Festival's opening ceremony, many different facets of Asian storytelling will be revealed, layer by layer, delving into the boundless possibilities and scope of exploration and discovery, pushing the boundaries of narration and our capacity to renew perceptions of Asian cinema through innovative techniques and cinematic style.

Package

FILM DAYS

Style Frame

WRISTBAND

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Style Frame

CLIENT   ASIAN WORLD FILM FESTIVAL

PRODUCTION HOUSE   FIFTH ATRIUM

PRODUCER   KATHLEEN I-YING LEE

CREATIVE DIRECTOR   SANDRA YU SHAN YEN

VISUAL DESIGNER   YU CHI FU

COPYWRITER   YOUNG HAN KIM

SPOTLIGHT
COPACETIC
The 38th Annual- VACOC
Five One Films
Asian World Film Festival 2022