Asian World Film Festival 2023

2023
Branding, Campaign

The Asian World Film Festival (AWFF) is proud to announce its new artwork for 2023, which reflects the Festival's theme for this year: Discovery.

We invite everyone to join Lisa Lu in exploring the diverse realm of Asian cinema. Just as the curtains are drawn back during the opening ceremony of the film festival, Lisa will guide the audience, layer by layer, to reveal the different facets of Asian stories, delving into its boundless possibilities - the very essence of this film festival’s theme, “Discover”.

Inspiration

The artwork is inspired by multi-award-winning, veteran actress Lisa Lu (The Last Emperor, Crazy Rich Asians) and we invite everyone to join Lisa on a journey to explore and discover the diverse realms of Asian Cinema. From the moment the curtains are drawn back during the Festival's opening ceremony, many different facets of Asian storytelling will be revealed, layer by layer, delving into the boundless possibilities and scope of exploration and discovery, pushing the boundaries of narration and our capacity to renew perceptions of Asian cinema through innovative techniques and cinematic style.

CLIENT   ASIAN WORLD FILM FESTIVAL

DESIGN STUDIO   FIFTH ATRIUM

PRODUCER   KATHLEEN I-YING LEE

CREATIVE DIRECTOR   SANDRA YU SHAN YEN

VISUAL DESIGNER   YU CHI FU

COPYWRITER   YOUNG HAN KIM

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Arrangements