Based on a chapter titled “Delivery” from a book by Blake A-l Boyd, the story highlights and revolves around Alexander's introspection, his connection with his community, and his willingness to share his experiences. It portrays his journey of understanding and growth, culminating in the realization that while he can offer guidance, individuals must ultimately choose their own paths.
The design process was both creative and collaborative between the designers and clients, seamlessly weaving the essence of time and revelation subtly into the typography. Crafted by Fifth Atrium’s creative team, the title artwork expresses the abstract and metaphysical aspects of the story: time, space, and identity. The poster symbolizes Alexander’s quest for understanding; he is confronted with questions about time and identity. And to add to this, the title design and poster invites you to ponder the story, 'The Time of Alexander – Delivery,' as well as your own questions like Alex.
CLIENT THE TIME OF ALEXANDER - DELIVERY
DESIGN STUDIO FIFTH ATRIUM
PRODUCER KATHLEEN I-YING LEE
CREATIVE DIRECTOR SANDRA YU SHAN YEN
VISUAL DESIGNER YU CHI FU, LEES CHIAO
