Ingredients Online NPEW 2023

2023
Campaign, Animation

When technology meets ingredients sourcing, the result is Ingredients Online. With the company’s extensive efforts toward innovation, all of us have the ability to work together on a global scale to create a maximum value to help advance us further into the next decade!

Natural Products Expo West is the world’s biggest exhibition of natural and organic products. It is consistently attended by tens of thousands of people, as well as thousands of exhibitors. It’s packed with opportunities to learn and connect with new leads and contacts. The 41st annual expo in 2022, was the event’s return to the in-person format and attracted more than 57,000 visitors and over 2,700 exhibitors.

For this campaign, we’ve created 4 animated videos for Ingredients Online. Ingredients Online's specialized capabilities allow the foundation to guide customers to a more innovative and professional experience with innovation, productivity, transparency, US local inventory, tiered pricing, QC document library and B2B e-commerce marketplace. Through this presentation of moving pictures, the characteristics of "Ingredients Online" are neatly and accurately expressed, so that the audience can fully grasp the idea of "Ingredients Online"

Inspiration

To celebrate the 10th anniversary of Ingredients Online, we crafted a video that embodies the essence of a decade of innovation and collaboration. By incorporating three-dimensional elements and dynamic arrangements, we aimed to showcase the extensive reach and meticulous cooperation of ingredients’ market. The use of a shining golden effect highlights the industry’s continuous efforts and remarkable achievements, creating a visually stunning tribute to the past ten years and a hopeful toast to a future of advanced and prosperous establishment.

CLIENT   INGREDIENTS ONLINE

DESIGN STUDIO   FIFTH ATRIUM

PRODUCER   KATHLEEN I-YING LEE

CREATIVE DIRECTOR   SANDRA YU SHAN YEN

VISUAL DESIGNER & 3D ARTIST   YU CHI FU

MOTION DESIGN   SANDRA YU SHAN YEN

COPYWRITER   TAYLOR BRADY

STORYBOARD & STYLE FRAMES   SANDRA YU SHAN YEN

ANNIVERSARY VIDEO 3D MOTION PRODUCTION   WILD DESIGN

CREATIVE DIRECTOR   IDA CHEN

STORYBOARD   IDA CHEN

STYLE FRAMES   IDA CHEN, SZU-YU HOU

ANIMATION   MIZU HUANG

Puppet & Its Double Theater
LA Times Festival of Books 2024
Ingredients Online NPEW 2024
REBIRTH
Arrangements