SPOTLIGHT

2023
Branding

Inspiration

We adopting a neutral-gender approach that resonates with both male and female users. Embracing simplicity, our logo is the very essence of our product – the name itself, a testament to transparency and authenticity. Each product boasts a unique signature design, offering a personalized touch that caters to a diverse audience.

Inspired by the capsule and the vibrant hues of the German flag, our color palette is a harmonious blend of innovation and precision. The debut of their Black Capsules, designed for a metabolism boost and enhanced digestion, is a visual symphony of sleekness. Circular lines on the packaging signify the smooth magic unfolding within the body, encapsulating the essence of wellness in every detail.

When working on the package design, we prioritize the impact it creates on the shelves. The debut supplement, dressed in bold black, packaging with silver and mirror textures, transcends mere containment – it becomes a reflection of your commitment to health and a conduit to newfound confidence. Placing it on the shelf isn't just a display; it's a transformative experience, a mirror that turns the user into the spotlight.

We've made the website clear and user-friendly, ensuring a seamless experience for those new to metabolism supplements. Dive into a simple yet stylish interface that caters to both seasoned wellness enthusiasts and beginners alike. Explore the world of health effortlessly with SPOTLIGHT.

CLIENT   SPOTLIGHT

(https://urspotlight.com)

DESIGN STUDIO   FIFTH ATRIUM

PRODUCER   KATHLEEN I-YING LEE

CREATIVE DIRECTOR   SANDRA YU SHAN YEN

VISUAL DESIGNER   YU CHI FU

WEB DESIGNER   YU CHI FU, WILL COAST

PRINT   HON SIN DIGITAL

Promo Video For Semboku City
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TAITRA OOH CAMPAIGN
Asian World Film Festival 2024
Hauslane Production Campaign