Campaign Creation | Animation | LED Wall Display
Experience Taiwan’s VIGOR—where innovation thrives, connections grow, and inspiration shines!
V for Vibrancy: Showcasing Taiwan’s energy and innovation through OOH ads, bringing its dynamism and charm to Texas.
I for Interaction: Create engaging experiences to bridge the psychological gap between Taiwan and local residents.
G for Gathering: Invite people to Taiwan Expo 2025 in Dallas for immersive experiences that strengthens Taiwan-U.S. exchanges.
O for Openness: Showcase Taiwan’s friendliness, innovation, and collaboration to acknowledge it as a trusted partner.
R for Resonance: Build emotional connections through storytelling and shared values, fostering a sense of happiness and affinity for Taiwan’s brands, culture, and vision.
FuBear Gimme Five is the 2025 Taiwan Excellence global O2O campaign. For this OOH project in the U.S., TAITRA expects proposals to integrate FuBear and Taiwanese cultural elements as much as possible, creating interactive advertisements that inspire audience engagement, encourage social media sharing, and drive Dallas residents to visit Taiwan Expo.
The film opens with an animated sequence that introduces the legend of the goldfish's origin, setting a whimsical yet profound tone for the story. Fifth Atrium was honored to collaborate on this Oscar-qualifying project by designing and animating the title sequence. Our goal was to encapsulate the film's blend of humor and depth, creating an engaging entry point for the audience.
Drawing inspiration from traditional Chinese art and folklore, we crafted visuals that pay homage to the cultural roots of the narrative. The animation employs a hand-drawn aesthetic, with fluid transitions that mirror the film's exploration of life's impermanence. Color palettes were carefully selected to evoke both nostalgia and whimsy, aligning with the film's emotional landscape.
This visual concept presents a top-down perspective of an intelligent vehicle advancing into the future, evoking a sense of cutting-edge innovation. Flowing light trails symbolize the seamless transmission of data and the precision of autonomous driving’s sensing and computing systems, highlighting Taiwan’s expertise in advanced chip design, sensing technology, and artificial intelligence.
As a key global driver of smart mobility, Taiwan is accelerating the transition of autonomous driving from experimental phases to real-world commercial applications. With a focus on safety, efficiency, and sustainability, Taiwan’s innovations are shaping a smarter, greener, and more connected future of mobility.
